A simple tool to evaluate institutional communication.
Evaluate each message across 4 axes:
| Dimension | Question |
|---|---|
| Clarity | Is the message understandable? |
| Coherence | Does it align with identity? |
| Context | Is it adapted to audience? |
| Impact | What effect does it generate? |
Use
Before publishing any communication:
✔ Check all 4
✔ Identify weak points
Insight
Communication failures are often structural, not accidental.